• Looking at Your "A.Q." - Aesthetic Quotient
Ideas, People, Places, Books to Help You Step Up Your "Aesthetic Quotient" What to Look for in Museums • Visiting with Artists

• The Forms Art Takes
Looking at Prints • How Prints Are Made • Wood Cuts and Wood En­gravings • Intaglio Methods • Lithographs • Stencil Process • Japanese Prints • Early Prints • The Ways of Drawing The Kinds of Drawings • Buying Drawings • The World of Water Colors Recent Developments • Qualities of Water Colors • Tempera, Gouache • The Many Forms of Sculpture Wood Sculpture • Stone Sculpture • Terra Cotta • Bronze Sculpture • Welded Sculpture • Slate Sculpture • Bas-Reliefs and Friezes • The New Forms • Visiting the Foundry • Ceramics and Enamels • Primitive Sculpture Oil Paintings Their Abundance • How to Look at Them • Variations

• But Is It Art?
Arts Opposed to Crafts • The Historical Look • Fraktur Paintings • Artifacts • Illustrated Books • Posters Reproductions • Some Pros and Cons • Oil Paintings, Drawings, Sculpture

• Ready to Buy
General Criteria and Specific Pointers • Investment or Beauty? • Beware of "Autographs" • The Matter of "Quality" • Understanding and Appreciating the Artist • Choosing Your Field • Picking the Best

• Look Now—Buy Later
How to See and Buy at Art Galleries and Auctions • A Close Look at Art Dealers • Negotiating • Fakes and Forgeries • Exercising Care at Auctions • Principles for Auction Buying • Enjoying Galleries

• A Galaxy of Galleries
Who Sells What, Where, and How • The Leading Galleries—Profiles • A Table of Galleries: Artists, Fields, Prices, Viewpoints

• The Added Touch
Framing, Hanging, Lighting Your Collection • A Basic Rule • Suggestions for Hanging • Moving Your Pictures • The Importance of the Wall • Colors for Your Wall • Lighting • Frames and Framers • Some Pointers

• You've Collected It ... Protect It
Some Points About Insuring Your Collection • Establishing the Value of Your Collection • Listing "Risks" Involved • Insurance Policies and Various Coverages

• The Picture Ahead
Art's Present and Probable Future • The Matter of Art as an Investment • Bright Prospects

• New Frontiers
"Discovering" Old Painters • Finding New Ones • The Many Sources • Some Case Histories • Personal Recollections • The World Over • Pitfalls